The McGraw-Hill guide to starting your own business : a step-by-step blueprint for the first-time entrepreneur

Harper, Stephen C. (Author).

Record details

ISBN: 0070266859 :
Physical Description: xiv, 203 pages : illustrations ; 24 cm.
print
Publisher: New York : McGraw-Hill, [1991]
Copyright: ©1991.

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Creating a new business -- Identifying new business opportunities -- The general overview and legal structure -- Selecting the right target market -- Product-service strategy and price strategy -- Promotional strategy and physical distribution strategy -- Determining your initial capital requirement -- Projecting the financial status for the first years -- Applying for a loan -- Buying an existing business -- Acquiring a franchise -- Epilogue: Commencement--You've only just begun.